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By: Doug Stevenson

1. Not using enough movement
Stories are inherently visual. Natural movement is built into the narrative. Yet many speakers stand still and tell their stories without serving the story. One student recently shared a story about riding in a charity bike race. She talked about how she started out with a lot of enthusiasm and energy, then slowly ran out of gas as the race progressed. I asked her to talk less and show more. So, she got on the imaginary bike, began peddling and before you know it, she was huffing and puffing and we were all laughing. Her comment afterwards revealed her amazing discovery: "I didn't know I was that funny."

The next time you tell a story, move your body. Don't just tell me about it...SHOW ME!

2. Relying too heavily on content and skimping on connection
If you spend all of your time researching more content, you're probably spending less time perfecting the presentation of the content that you researched the last time. Enough already! Don't you have enough content to speak for a week on any subject? What about the presentation? Audiences remember speakers who connect with them emotionally, as well as intellectually. They want a human being who speaks the truth. They want to know what you KNOW, not what you've researched. Do you reveal your private truths or do you play it safe with third party content? I'll tell you this... the deeper I go with my audiences, the more they like it. That depth comes from a combination of what I say and HOW I present it. If you don't understand the mechanics of performance and presentation, your content may be falling on deaf ears.

3. Improper placement of a story in a keynote
On tape two of the Story Theater Six-Pack learning system, I discuss seven different types of stories and when and where to use them. Certain stories work well in the beginning of a keynote and others do not. Crucible stories work best in the middle. Instructional stories work well after Imbroglio stories. Pattern stories are a great way to begin a keynote. Credibility stories work well up-front. If you don't understand which stories go where, you may be sabotaging your own effectiveness. You may think the story isn't working when in fact it's a problem with placement.

4. Giving away the power of the story up-front
I teach a nine step process for developing your stories. The sequencing of the story is crucial to maximizing the power of the message. A typical problem is giving away the power of the story up-front. If you begin by telling me..."I'd like to tell you a story about a turning point in my life where I learned the value of perseverance in relation to achieving your goals," you've basically told me the point of the story. You've robbed me of the opportunity to discover it for myself as the story unfolds. Don't tell me what the story is about - let me figure it out for myself. Start with step one in the nine steps:
Set the Scene.

5. Not knowing how to write the way you talk
Most people write the way they were taught in elementary school by Miss Kreplack. That's all well and good, but if you script your stories like that you'll sound like a fourth grade English teacher. Fortunately for you, the way you speak is much more conversational and interesting. My suggestion: talk onto paper. At first, it's hard to stomach the realization that you speak in incomplete sentences and half-thoughts, but you'll get over it. Try this: tape record one of your speeches, then transcribe it EXACTLY the way it came out of your mouth. Don't fix it. Study it. Now learn how to talk onto paper the way you really talk, and you'll have the foundation for a natural style of writing your stories that is congruent with who you really are.

6. Changing the story every time you tell it
If you don't script your stories, you may never discover their true potential. Scripting forces you to make sure your story flows logically forward. It challenges you to choose your words and get creative. Having scripted your story, you'll be more consistent from one speech to the next. Professionalism is about consistent excellence, not luck. As a keynote speaker, I can't afford to have bad days when the story goes haywire on me. I have to replicate my stories so I can count on them. Most veteran speakers will tell you that, over time, their stories become pretty set. They learn what works and what doesn't through repetition over a period of many years. Want to cut the learning curve by 85%? Script your stories first. Then memorize them and perform them with consistency.

7. Rehearsing in your head - not on your feet
I'm guilty of this one, how about you? There are only 24 hours in a day and too many things to do. When I have a new story, it's easier to just think about what I'm going to say, run the lines in my head, then get up there and give it my best shot. That always seems like a good plan until I'm face-to-face with an audience and I don't know what I'm doing. When I compare that experience to the experience of telling stories that I have rehearsed ON MY FEET, it's a no brainer. I've got to rehearse on my feet to be my best and to know exactly what I'm doing.

Here's why you should rehearse on your feet: The audience is watching your whole body, not just your head. Strategically placed movement and gesture support what you're saying. If you don't rehearse movement and gesture, you may be missing some powerful moments that you'll only find by rehearsing on your feet.

8. Getting lucky with humor rather than planning for it
Comedy is structure combined with delivery. Delivery alone is not enough. Structure without the proper delivery is also not enough. If you understand comedic structure, you can get laughs by design when you want them. Comedians don't count on luck. Why should you? On tape five of the six-pack I dissect the structure of a funny story. I take it sentence-by-sentence, pattern-by-pattern and analyze how and why I made the choices that I did. If you want to be funnier, some techniques you can learn are: callbacks, triples, weaving and the use of themes. Add these techniques to your natural humor style and you'll get more laughs when you want them, immediately. My Get More Laughs CD set is also a good resource for learning about comedy.

9. Talking when silence is more powerful
Silence is powerful. In the silence, you show rather than tell. In the silence, audience members feel rather than think. In the silence, a slow, deep breath communicates more than any words can. In the silence, stories become movies rather than lectures. Silence is your ally. Give the audience a chance to hear their own thoughts. Let silence speak.

10. Worrying too much about the audience
If you are interpreting audience reactions while you are speaking, you are disconnecting with your message. Rather than being passionately congruent with who you are and what you want to communicate, you may be distracted by your misinterpretation of what you're seeing in the audience. The person who looks like they're bored may actually be thinking about what you just said. The person who is smiling at you may actually be daydreaming about scuba diving in Cozumel. Forget about what they're doing and focus on what YOU'RE doing. Serve the message.

Article Source: http://public-speaking-source.com

For more information on how to be an amazing speaker and storyteller, purchase Doug Stevenson’s book, Never Be Boring Again – Make Your Business Presentations Capture Attention, Inspire Action, and Produce Results. Also available is the Story Theater Audio Six-Pack. It’s like having a coach in a box. Six hours of detailed audio content to help you become a better presenter. Learn how to use inflection, tempo, volume changes, comedy timing and delivery. Free newsletter. www.storytheater.net